"Good design should reduce friction, build trust, and give people back their time."
I'm a Senior UX Designer based in West London, originally from the Kentish countryside. I work at Methods Agency on government digital services — the kind of products that 50,000 teachers, millions of citizens, and field workers in the rain depend on every day to do their jobs.
My career has run through three sectors that share one thing: the cost of a bad experience is never just inconvenience. In government, a broken registration system means a teacher can't complete their CPD. In healthcare, at RipRoad, it meant a compliance failure in a regulated environment. In fintech, it means someone's night out ends in an argument over a bill. The stakes shape how I design — carefully, with evidence, and with a lot of time spent talking to the actual people who'll use what I build.
I've spent the last few years focused on the intersection of scale and quality: how do you maintain a consistent, accessible experience when a product is growing faster than the team designing it? The answer I keep arriving at is systems — not just component libraries, but the shared language, decisions, and documentation that let a team design coherently without being in the same room.
I paint in oils. Slowly, deliberately, badly at first and then less badly over time. There's something about the medium — the way you have to commit to a mark, the way you can't undo it the way you can undo a layer in Figma — that teaches you things about decision-making that carry back into design work. I also spend more time than is probably reasonable thinking about what makes a city legible to the people living in it.
I'm originally from rural Kent, which I think explains both why I care about digital inclusion and why I find London simultaneously overwhelming and completely alive.