ECHO Fleet Platform
The product doubled in size. The design didn't. A ground-up design system — built from tokens to patterns — that hit 94% engineer adoption and cut front-end development time by 3.2×.
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Government services, healthcare, fintech — products that people depend on, often in high-stakes moments. My work is about making those products clear, reliable, and human — without sacrificing the complexity underneath.
I've redesigned registration systems used by 50,000 teachers, built design systems at a company doubling in size, and designed generative AI products including a document chat tool for government and Vort, a conversational AI tool built with the ChatGPT API. The common thread is designing for people who can’t afford for the interface to let them down.
Open to senior UX, product design, or service design roles in London or remote. Particularly interested in regulated industries, complex systems, and teams that care about accessibility.
The Department for Education's teacher registration system had a 60% abandonment rate. Teachers weren't confused — they were out of time. A mobile-first redesign cut completion from 45 minutes to 12, and saved £80k in annual support costs.
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The product doubled in size. The design didn't. A ground-up design system — built from tokens to patterns — that hit 94% engineer adoption and cut front-end development time by 3.2×.
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Receipt scanning had the highest satisfaction and lowest success rate of any feature in the category. Six months designing for AI uncertainty — and what to show users when the model isn't sure.
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